Language Market Metrics

The Mobile app Language market data has been prepared as a guide for app developers looking for insight into potential market reach for a given language(s). The graphs and information displayed below are extrapolated from reports published by Xylogic on app downloads per country.

Using Xyologic’s report as a source, and removing the English Language market we have calculated the potential market reach for all remaining languages. We have presented this data on a platform-by-platform basis to help guide mobile app developers in choosing markets for their apps. For further explanation and analysis on this data please check our recent Blog, Into Which Languages Should I Localize My App?

The data presented on this page is updated by Tethras on 12th March 2013.


Apple logoiOS Language Market Metrics

  • Chinese (Simplified)
  • Japanese
  • Spanish
  • German
  • Korean
  • French
  • Russian
  • Italian
  • Portuguese (Brazilian)
  • Dutch
  • Swedish
  • Danish
  • Norwegian
  • Polish
  • Finish
  • Czech
  • Hungarian
Chinese Simplified Language Code Chinese (Simplified) 38.78%
Japanese Language Code Japanese 13.52%
Spanish Language Code Spanish 8.39%
German language code German 6.43%
Korean Language Code Korean 5.71%
French Language Code French 5.66%
Russian Language Code Russian 5.29%
Iatlian Language Code Italian 4.34%
Brazilian Portuguese Language Code Portuguese (Brazilian) 2.39%
Dutch Language Code Dutch 2.35%
Other 7.14%

Localizing your iOS app on 4 languages will increase your potential Market Reach with 67%


Android LogoAndroid Language Market Metrics

  • Korean
  • Spanish
  • Russian
  • German
  • Japanese
  • French
  • Portuguese (Brazilian)
  • Italian
  • Swedish
  • Chinese (Simplified)
  • Polish
  • Dutch
  • Hungarian
  • Czech
  • Danish
  • Finish
  • Norwegian
Korean Language Code Korean 18.00%
Spanish Language Code Spanish 17.75%
Russian Language Code Russian 10.87%
German language code German 9.47%
Japanese Language Code Japanese 8.02%
French Language Code French 5.30%
Brazilian Portuguese Language Code Portuguese (Brazilian) 5.23%
Iatlian Language Code Italian 4.78%
Swedish Language Code Swedish 2.93%
Chinese Simplified Language Code Chinese (Simplified) 2.56%
Polish Language Code Polish 2.37%
Dutch Language Code Dutch 2.24%
Other 10.48%

Localizing your Android app on 4 languages will increase your potential Market Reach with 56%


Windows LogoWindows Phone Language Market Metrics

  • Chinese (Simplified)
  • Spanish
  • Italian
  • Russian
  • Portuguese (Brazilian)
  • German
  • French
  • Polish
  • Finish
  • Dutch
  • Hungarian
  • Czech
  • Danish
  • Swedish
  • Norwegian
  • Japanese
  • Korean
Chinese Simplified Language Code Chinese (Simplified) 27.80%
Spanish Language Code Spanish 13.89%
Iatlian Language Code Italian 10.68%
Russian Language Code Russian 9.96%
Brazilian Portuguese Language Code Portuguese (Brazilian) 6.13%
German language code German 5.71%
French Language Code French 4.79%
Polish Language Code Polish 3.83%
Finnish Language Code Finnish 2.98%
Dutch Language Code Dutch 1.59%
Hungarian Language Code Hungarian 1.46%
Other 11.18%

Localizing your Windows Phone app on 4 languages will increase your potential Market Reach with 52%